Helsinki

Malimania: Trace your roots

Malimania: Trace your roots

Feb

17

Fri

11:00 – 20:00

-2–0°C

clear sky

K1, Kämp Galleria
Mikonkatu 1, 00100 Helsinki

Malimania is a Helsinki-based fashion and lifestyle brand established by Nadir Mohamudand Salma Jama. Having grown up in Finland, Nadir and Salma were often puzzled by how they did not see billboards or commercials around them showing people who looked like them. This led them to think that the space of an ideal face of fashion editorials was not for them. Nadir and Salma decided to challenge this narrative.  

In August 2020, the founders of Malimania decided to realise their long-held dream by gathering a group of people who shared their background to create their first-ever editorial. After publishing the images online, Malimania was surprised to receive tons of feedback worldwide, exclaiming how long-needed this kind of images had been within the fashion world.   

This exhibition is ​​a story of Nadir and Salma, tracing their roots through the combination of culture, fashion, and art. Malimania’s mission is to inspire people to acknowledge their roots as a unique strength, not a weakness, and to emphasize the importance of intercultural exchange and diversity in the 21st century, both in fashion and culture more broadly. 

The photos in the exhibition were taken by Hayley Lê and Salamata Mboup.

Fri 17 Feb 2023 – 21 May 2023 11:00 – 20:00

-2–0°C

clear sky

Address:
Kaapelitehdas, Tallberginkatu 1 G,
00180 Helsinki