An exhibition by Myriam Gras, curated by Micol Curatolo
On view from 15.-24.8.2025
Opening times: Tue-Fri 14:00-18:00 and Sat-Sun 12:00-16:00 or by appointment

The exhibition ‘The Price of Bloom’ traces the journey of the fruit sold in Finnish grocery shops back to the south of Spain in Murcia, where large quantities of fruit are produced for the European market. The artist Myriam Gras follows the work of local peach farmers who narrate how the landscape and horticulture have been transformed by the expansion of agricultural technologies, the taste of consumers elsewhere, and the impact of climate change.

Known as “Europe’s Greenhouse”, since the 1970s, Murcia has been transformed from a deserted area into one of Spain’s most economically thriving regions. This was once established by the efforts of small family-owned farms. Today, the landscape is dominated by the economic and physical infrastructures of monoculture and ‘plasticulture’ – cultivation maximised under the controlled environment of large greenhouses.

Centred around the peach tree, the exhibition focuses on the network of workers, businesses and knowledges that act around fruit production. The peach tree embodies and resists these contradictions. Its pink bloom nestles between asphalt roads and the opaque luminescence of greenhouse plantations. Too sensitive to grow under mechanised conditions, the peach requires extensive manual labour and the development of new ways of knowing. Its flowers become a symbol of the potential worth of the harvest, and a metaphor – hidden behind the aesthetic expectations of global consumerism – of the rupture between production methods and environmental knowledge.

Opening on Friday 15 August, 17:00-21:00
Information about the public program in the following post.

The exhibition is part of SLOW — Seasonal Laboratories for Other Worlds — a series of exhibitionary workspaces for alternative connections between bodies, places, and economies. Curated by @micolcuratolo with @museumofimpossibleforms. Supported by @koneensaatio. Visual identity by @pauliinanykanen.